Beauty
Journal
Expert guides on hair, skin, permanent makeup and care — with the latest techniques.
Mall of İstanbul Salon Guide — 2026 Edition
What to look for when choosing a salon at Mall of İstanbul: booking, pricing, services and the essentials.
Curly Hair Care Guide
The right routine, cut techniques and TEO's curly-hair expertise — everything you need to know about caring for curly hair.
Balayage vs Ombre: Differences and Which Suits You
The differences between balayage and ombre, how long each lasts, upkeep and expert guidance on choosing.
What Is Hydrafacial and Who Is It For?
Our expert aesthetician explains Hydrafacial's 3-step system, benefits and who it's suitable for.
Everything You Need to Know About Microblading
Frequently asked questions about the most popular semi-permanent brow technique and the TEO process.
Laser Hair Removal: Process, Sessions and Tips
What to consider during your laser hair removal journey — number of sessions, spacing and aftercare.
Wax Guide: Sir, Honey and Brazilian Wax Compared
Choosing the right wax matters for your skin. From sir wax to Brazilian and hygiene protocol — the essentials.
Aromatherapy Massage: The Science of Essential Oils
From lavender to bergamot, the proven effects of aromatherapy massage on stress, sleep and mental clarity.
Permanent Eyeliner: For a Natural, Defined Gaze
From classic line to shaded lash-line, permanent eyeliner techniques, longevity and who it's for.
What is Silk Lash Extension? Volume vs Classic Techniques
Silk, mink and hybrid lashes; the craft and aftercare of natural-looking silk extensions.
Keratin Treatment: New Life for Damaged Hair
How keratin treatments are applied, how long they last and how they differ from Brazilian blowout — all the answers.
Ombre Hair: A Classic of Modern Colouring
What is ombre, who does it suit, and how do sombre and reverse ombre differ? The essentials.
What Is Organic Hair Colour? An Ammonia-Free Guide
Everything you need to know about organic and ammonia-free colours; differences from chemical dyes and use during pregnancy.
Perm Types: Beach Waves, Digital and Classic
From soft waves to tight curls — perm techniques, who they suit and their effect on hair health.
What Are Highlights? Classic and Modern Techniques
Highlight variations, foil vs foil-free techniques and expert guidance on which highlight suits you.
At-Home Hair Care Routine: 10 Golden Rules From Experts
The professional routine to keep your hair salon-fresh after you leave the chair.
Hair Colouring Techniques: From Root Colour to Full Colour
All the techniques used in colouring, guidance on choice and colour protection.
Hair Botox: A Repair Therapy for Damaged Hair
What hair botox is, how it differs from keratin and how often it should be done — all the answers from our expert.
Hair Extension Methods: Micro, Tape and Keratin
Extension methods compared — longevity, care and which method suits which hair type.
Hair Cutting Techniques: The Right Cut for Your Face Shape
Recommendations for oval, heart, square and long face shapes and modern cutting techniques.
Everything You Need to Know About Tanning Beds
Rules for healthy tanning: session length and before-and-after care guidance.
What Is a Private Salon? A Modesty-First Beauty Experience
Fully enclosed cabin, women-only staff and complete privacy — the standards for our modesty-focused salon.
VIP Salon Experience: For Your Time and Comfort
A private VIP room for your exclusive use, a dedicated expert team and premium products.