Behind
the Craft

TEO Beauty Centre opened in 2010 as a small studio in Başakşehir. Since 2015 it has operated on the B1 level of Mall of İstanbul, near the Çınar entrance and car park P1, welcoming both men and women under one roof since 2010. The salon is open every day from 10:00 to 22:00 and serves guests in Turkish, English and Arabic.

Today it covers eight main areas of expertise, from hair design and skincare to permanent make-up and hair removal, each led by a team leader certified in that discipline. So that different needs can be met to the same standard, the salon houses a dedicated men's section, a VIP salon and a private salon.

The decisive step towards becoming an institution came in 2017, with the publication of the first standard operating procedures (SOP) handbook. Today's working method rests on it: a consultation and suitability assessment before treatment, clear communication of scope and estimated duration, and referral to a healthcare professional where a case exceeds the limits of a cosmetic service. These principles are published in full on the Service Standards page.

The hygiene standard was rebuilt in 2020 and has remained: HEPA-filtered air systems, single-use textiles and UV sterilisation are now part of the routine. On the product side, official salon partnerships with Kérastase, Davines and Olaplex have run since 2017, while the skincare menu is built around the original Hydrafacial device brought in during 2021.

The claim to expertise took concrete form in one field: in 2018 the TEO Curl Method, combining Deva Curl and Ouidad principles, entered service and has since been applied to more than six thousand guests with curly hair. TEO Academy, founded in 2023, trains both the in-house team and young stylists entering the profession, with certificate programmes in curly hair, balayage and permanent make-up.

The result of this approach shows in guest feedback: more than five hundred genuine reviews have accumulated on Google. Corporate identity, vision and values are set out on the Company Profile page, and the milestones from founding to today on the Our History page.